Mug pricing

[mrs maggot]

agree 100% with john, remember this is an open forum, so anyone searching will see the posts, there have been plenty of discussions on here re mugs and pricing in the past so grab a cuppa and sit and read

[Ian M]

I also agree 100% with John too. Good advice Laura :biggrin:

[GoonerGary]

I don't see what the big secret is? If you are selling online for example, the prices are there to see anyway, you can also see what his best selling product is. If he's in the high street, I'll pose as a customer and ask how much it costs. I get it with my photogaphy business; all the competitors contact you in January to see how much you've put your prices up.

Everyone knows how much the cheapest and most expensive mugs cost, so you can work out rough profit margins.

If I come out and say "£6.99" I know the next person to come along will sell them at £6.95.

If a customer is annoyed that I'm making £4 on a mug, so what? Anyone in business driving a brand new 4x4 Range Rover is obviously charging too much for his product. Will that customer be jealous and give up his job to start selling mugs?

[John G]

Gary, if a customer came to your shop, or website, and asked how much it actually costs for you to press the trigger on your camera would you actually tell them? - can't cost that much really can it, its just point the box and press your finger.

Customers can come on here, for free, and openly see detailed costings (not talking about selling prices, that's on everyone's websites anyway) and that won't be helping anybody that is taking this trade seriously. No company in there right minds would advertise their costings yet a lot of folk on here think it should be common knowledge.

All I'm saying is, this sort of info should not be on an open forum - if it does have to be discussed at all. It should be locked away in a separate section of the forum, not available to joe public

[JackB]

Cost of printing a mug: £3,000+ for equipment (If you want good and reliable) then all the other costs.

[GoonerGary]

The customer knows he is buying my expertise, not my camera costs, he can get his prints done in Boots for a tenner. Same with the customer buying £80 jeans which were manufactured in the Far East for £3. People have a rough idea about profit margin.

At £6.99 for a mug, a customer can guess the profit somewhere between £1 and £6...it's not exactly a huge figure compared to the jeans? I don't think that customer is going to storm out of the shop annoyed about paying a small amount of money for a one off mug...he had a present budget of a tenner and he got something cool. I doubt he has the slightest interest in the profit margin, as long as it looks as if it was worth the money he paid for it, you will soon find out if you are charging too much.

[Andrew]

I think it is a bit late to decide pricing shouldn't be displayed in the open as we have a couple of years worth of open discussions on this. Many a cost has been banded about and been discussed on fine detail on some previous threads.

[Martinx]

Postage a killer! Bulk is better

[John G]

The customer knows he is buying my expertise, not my camera costs

That is correct, so why tell everyone the costs on an open site like this?
I bet you wouldn't divulge where and how much you get your prints for, and where to buy your wedding albums including cost prices etc.

think it is a bit late to decide pricing shouldn't be displayed in the open as we have a couple of years worth of open discussions

It's never too late to put structure and new rules on a forum.

[Renniwano]

It doesn't matter what you charge.. there will always be someone out there wanting it for nothing lol.