Dealing with stock control with an online store

[ASLCreative]

I would doubt if a buyer of 20 wants to pay the same as a buyer of 1

The website will have two sections - consumer and trade. Most of my consumer designs will be personalised for an individual, so multiples of the same design will not really be an issue.

[WorthDoingRight]

Well I always set all my stock levels to 10 mugs and they do not decrease when an order is placed. My reasoning for this is that if they want to buy more than 10 mugs then I expect they can contact me to discuss it and if they are dishonest then I limit the possible chargeback.

I also want clients to think that there are not unlimited supplies of any product. Psychologically if they then think it may go out of stock they are more likely to purchase it (or so my thinking goes)

[ASLCreative]

Well I always set all my stock levels to 10 mugs and they do not decrease when an order is placed.

I have done something similar. With my shopping cart software you can set a maximum quantity that can be ordered, so it will only allow a person to order up to the quantity I set. I had a look at your website I don't know if you are aware, but you can add more than 10 mugs into the shopping cart.

I also like the idea about the Psychologically of people placing an order if the item is shown as only X items left.

[WorthDoingRight]

I have done something similar. With my shopping cart software you can set a maximum quantity that can be ordered, so it will only allow a person to order up to the quantity I set. I had a look at your website I don't know if you are aware, but you can add more than 10 mugs into the shopping cart.

I also like the idea about the Psychologically of people placing an order if the item is shown as only X items left.

Yes, I know that you can add more than 10 items to the cart (but no more than 10 of the same item). If someone placed an order for a number of different templated items then I would be very wary anyway lol

[meldean]

...but if you match the delivery address details to the card holders details then this is much reduced if not eliminated.

Agree strongly with this statement. I build ecommerce websites and most customers I build them for will not deliver the first order to an alternative address. The delivery address must match the card holders details. However if someone is buying a present and wants it delivered direct to there house then this can pose a problem and put of buyers..
I personally think that this is why a lot of website owners use PayPal as most PayPal users have a number of addresses that they have used for delivery in the past do you can almost safely say that the address you are sending to is linked to the card details.

To be fair there is no way of being 100% safe from credit card fraud. You have to be vigilant at all times.