Andrew;21681 wrote:I don't see the benefit in claiming something is Orca when the name is not that well established.
Well, let me postulate a theory.
Let's say company A sees competition for their own-brand product by an up and coming popular alternative from company B. Let's say they want to improve the standing of their own product by dismissing company B's product as inferior. Let's say that they then buy in company C's inferior product and slap company B's label on the box in order to support their claim that "Company B's product is inferior, so buy our product instead". Now everyone who buys company C's product from company A (believing it to be company B's product) will conclude that all products marked "company B" must be inferior - and so they all buy company A's product instead. Job done - reputation of company B killed, sales of all resellers of company B's product plummet, and company A sees sales of their own product sky-rocket.
Purely and utterly hypothetical, of course, as I'm sure no one would even dream of doing that - but it does answer the question of what the benefit of doing this.
I don't believe that anyone would even contemplate doing this, of course. It's not what nice, normal, civilised people do in the civilised and sensible world...
...but I'm still sticking with mugs that are stamped.
