Sticking Local

Share your marketing ideas or just show off your latest advertising campaign!
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Bob700
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Joined: 22 Jan 2010, 05:00
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Re: Sticking Local

Post by Bob700 »

Hi
Does anyone stick to selling in their own city ie no online selling in any way, if so if you work from a workshop or in a shed/garage at home do you have any tips on bringing in business

Thanks
Children are bit bit like flatulence....you can just about put up with your own
pw66
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Re: Sticking Local

Post by pw66 »

For clothing and signs it is still possible, but getting harder. It is 'inconvenient' for Bob the Builder to come to a printshop when he can order online and have it delivered.
Visibility is key - prominent premises and regular advertising ( press, radio, social media). Contact with local schools, businesses and organisations has to be very proactive.

I don't know how it would be for giftware, mugs etc. The more limited your product range the bigger the catchment area needed.
Fletcher
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Joined: 23 Apr 2017, 09:00
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Re: Sticking Local

Post by Fletcher »

Depends What your selling really and the size of your city, But yes it is possible. Key Points i would say are making sure people know of you and your products and don't forget you.
When I started I called into local garages, builders yards and shops that i thought would buy uniform regular ie had a high staff turnover or dirty jobs meaning lots of uniform. I also had my sister email loads of companies that i thought may need my services. I then sent a printed mug and a leaflet to loads of companies to. I still to this day spend time each month driving round visiting local businesses offering services. Its hard but possible. Comes down to customer communication as one bad review can cause loads of crap.
We then Expanded to online a few years ago.
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Bob700
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Joined: 22 Jan 2010, 05:00
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Re: Sticking Local

Post by Bob700 »

Thanks for the info
Children are bit bit like flatulence....you can just about put up with your own
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