More accurate dates on when products are expected would also be helpful. With my latest order, I wanted some of each of your metal keyrings to provide to a customer who's interested in buying them. Your website said that the "large oval" one was due end of August (it's now September). And the wide oval ones are also out of stock according to the delivery note (not mentioned on your website).
I think it would also help if the shopping basket could also show an estimated weight/shipping-cost as we add items to it (without having to get to the last stage). Playing "juggle the basket" to optimise shipping costs is a great game on other websites.
The aria site is a more standard layout. I like how neat and uncluttered your current site is, but I'd like to be able to get to products with less clicks.
I don't think I'd use the videos so much, although I'm sure newcomers would, but large images would be very helpful (particularly if we can save them in order to show them to prospective customers and avoid having to wait for products to be back in stock).
Otherwise, everything you list would make shopping much more convenient.
Just my two-penneth, of course. Feel free to ignore me (I often do
(My family just got me on the Facebook train yesterday. All a bit complicated for me at the mo.
