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Re: mug pricing structure

Posted: 21 Oct 2012, 23:29
by soulclaimed
I have a friend who has advised that he would like a small run of mugs but wants to know my pricing structure before stating the quanitiy, i was thinking something around

price per single mug under 10 units £5
10 mugs £40, each additional £4
20 mugs £60

is this a reasonable pricing structure as i don't want to put myself out of pocket and don't want to charge him so much he cancels.

thanks

Re: mug pricing structure

Posted: 22 Oct 2012, 09:32
by WorthDoingRight
Well, perhaps the trouble with this pricing structure is what price would he expect for 50 or 100 mugs? Also the trouble with this structure is that if he wanted 15 mugs he may as well buy 20 as it is the same price to him. Best method may be to work out what the minimum price per mug you would want regardless of quantity so if you are happy with just £3 a mug then that should be your bulk price and then put the other mug cost above that. Alternatively charge a setup fee for any size order and then a cost per mug - this would be a better pricing method if you are expected to deal with artwork layout.

So if you said that you charged £20 for artwork and then £2 a mug then 5 mugs would cost £30, 10 mugs would cost £40, 20 mugs would cost £60 and at no point would 15 mugs be as cheap as 20 mugs!

Re: mug pricing structure

Posted: 22 Oct 2012, 13:25
by logobear
your prices are way too low, especially for single mugs.
try 1 = 10
10 = 6
50 = 5
100 = 4.50
250 = 4
500 = 3.50
1000 = 3
imho ?

Re: mug pricing structure

Posted: 22 Oct 2012, 13:47
by RogerC
logobear;56839 wrote:your prices are way too low, especially for single mugs.
try 1 = 10
10 = 6
50 = 5
100 = 4.50
250 = 4
500 = 3.50
1000 = 3
imho ?
Just re-read the OP....as it is for a friend then if a good friend I would drop the £10 price and go from there.

After dropping the £10.00 the rest looks about right to me.......in addition I found that 'not' adding a set up/artwork charge acts as an inducement to getting the go ahead. I do this as long as the set up/artwork is relatively non time consuming.

Also for me those prices would include the polystyrene mug packaging for which I normally charge extra.

Re: mug pricing structure

Posted: 22 Oct 2012, 14:53
by WorthDoingRight
We talking about trade prices or retail prices? I cannot see you getting those prices from trade customers. I seriously doubt you can get much more than £3.50 a mug on significantly lower quantities.

Re: mug pricing structure

Posted: 22 Oct 2012, 16:49
by soulclaimed
My friend has his own roofing business and wants to give them out to customers or potential customers and would only require small quantity i don't think he would pa ten pound per mug and considweing ebay sellers have personalized mugs around 5 pound thought that bout right i can see what u mean about the rest

Re: mug pricing structure

Posted: 22 Oct 2012, 17:30
by gorgall2
Wish I could get £10 for a mug.

Re: mug pricing structure

Posted: 22 Oct 2012, 19:50
by Andrew
As it is a friend would they be interested in a reduced cost to also have your details on the mug "Printed by ......" £2.50 per mug regardless of quantity. Covers cost with a small profit and hopefully generates further business.


In the past we went through a few scenarios of printing mugs for some cafes for free with a good design incorporating their branding and then our details neatly added. Certainly worked out worthwhile and had business come our way for over a year.

Re: mug pricing structure

Posted: 22 Oct 2012, 23:58
by logobear
I am interested to know what price members of DSF will go on mugs....... ?
TRADE.
Lets say an ex vat price, so we are not confusing those members who are registered or not, .....
It might be here that the few pence a mug difference between licenced/sawgrass, and CISS unlicenced might actually make the difference, .....
I buy my mugs by the pallet, 28 boxes at a time, so I don't imagine i am missing out on mug price, mugs take about 3 to 4 min a piece per press.
A mug box is an optional extra for bulk orders, - do they cost about 16p - so we sell for 25 tp 30p add on.
As mentioned in a previous thread, with 2 or 3 mug presses, we struggle to do more than 250 mugs per very full day, .....(9 hours)
What do you do/charge ?
Am I doing something wrong ?

Re: mug pricing structure

Posted: 23 Oct 2012, 09:48
by WorthDoingRight
Well I price my trade mugs at £3.50 each if that helps (but then I am a hobbyist lol)