Re: New guy
Posted: 18 Oct 2012, 10:17
The companies that have bought the license may think that the patent Sawgrass have is worthless, but see that paying the license fee to Sawgrass a better option as it is cheaper, easier and quicker than going through a huge legal battle.
Also, think what would happen to the market of inks, if a manufacturer actually did go through a court battle (and didn't settle early!) and went on to show that Sawgrass' patent was fairly meaningless. This would mean the current semi-monopoly and price fixing would disappear, and anyone could free and easily sell sublimation inks without any worries, there would suddenly be so much competition that the bottom would fall out of the market, prices would plummet of ink, and the bigger ink companies would then make less profit and have less motivation to produce these inks. So, we potentially could have much cheaper inks, although quality may be iffy, but the producers would make less profit. It is in all the ink companies interests to keep the Sawgrass patent "myth" going for as long as possible.
Also, think what would happen to the market of inks, if a manufacturer actually did go through a court battle (and didn't settle early!) and went on to show that Sawgrass' patent was fairly meaningless. This would mean the current semi-monopoly and price fixing would disappear, and anyone could free and easily sell sublimation inks without any worries, there would suddenly be so much competition that the bottom would fall out of the market, prices would plummet of ink, and the bigger ink companies would then make less profit and have less motivation to produce these inks. So, we potentially could have much cheaper inks, although quality may be iffy, but the producers would make less profit. It is in all the ink companies interests to keep the Sawgrass patent "myth" going for as long as possible.