AJLA wrote:I think it's all very odd
I agree and I still question why Trading Standards are involved with this at all.
As I understand it, you couldn't copyright "I Cornwall" because it's a common phrase used by everyone from graffiti-artists to forum bloggers. Copyright doesn't require registration, and certainly not £200 worth. And you could never find the first person to use the phrase - remember that copyright is an automatic right of the originator, not of the "first person to register it".
I imagine that, in a particular style, it could be protected by trademark (which may be where the £200 comes into it). But a trademark needs to be quite specific. If you changed the font, the design of the heart, arranged the words differently, changed the "I" to a silhouette of an eye, changed the colour, made it 3D, or any one of a hundred things, then you (probably) wouldn't be infringing.
Also, a trademark is generally used for brand recognition - not for a generic phrase. It's for the protection of the business, which is why you see companies go out of their way to have stylised logos and trademark things that are pertinent to their business (the Coca-cola logo, the company not calling their drink simply "Cola" in the trademark, the shape of the bottle being specific, etc).
Take the case of the term "Super-hero" in the 3D logo you sometimes see on comic books. Although the 3D logo with the words "Super-hero" is trademarked, that doesn't mean you can't use the words "super-hero" in regular use. It's the logo that's trademarked, not the words. Likewise, the hyphen is important: "Super-hero" is different to "super hero" or "superhero".
Another example is "Google" - which, itself, was derived from the real word "Googol" but misspelled so it could be trademarked. You often hear cases of Google trying to prevent people from using the word in common speech - such as "I googled the web" - because, as soon as it becomes common speech, it becomes extremely difficult to protect the trademark.
It's the same with "Windows". Microsoft can't claim to own the word "Windows" because it's a common word, and this is why they insist that their operating system is always referred to as "Microsoft Windows" - because that phrase can be protected.
So I'm still puzzled as to what exactly your competitor is trying to protect and why Trading Standards are championing a rival business when their remit is to champion consumers. It sounds increasingly like big boots and heavy-stick waving with very little foundation.
Why not search for this person's alleged trademark at
http://www.ipo.gov.uk/types/tm/t-os/t-find.htm. I did a quick search for "Cornwall" and couldn't immediately find anything that looked like "I Cornwall".