SubTHAT! Initial Reviews & Findings

[Customprintwales]

I'm really looking forward to using this.

The sheer number of new products I bouncing around in my head is giving me a headache

[TBergstedt]

OK, here are JDS's current list prices:


Sheets:
Part# / Description / Case Qty / Price
--------------------------------------------------------------------
STGC10X125S / 10"x12" / gloss clear sheet / 5 / $6.95 per sheet
STGC14X1710S / 14"x17" / gloss clear sheet / 10 / $13.10 per sheet
STMC10X125S / 10"x12" / matte clear sheet / 5 $6.95 per sheet
STMC14X1710S / 14"x17" / matte clear sheet / 10 / $13.10 per sheet
STMW10X125S / 10"x12" / matte white sheet / 5 / $6.95 per sheet
STMW14X1710S / 14"x17" / matte white sheet / 10 / $13.10 per sheet

Rolls:
Part# / Description / Price
-----------------------------------------------------------
STGC17X15 / 17" x 15' gloss clear roll / $153.00
STMC17X15 / 17" x 15' matte clear roll / $153.00
STMW17X15 / 17" x 15' matte white roll / $153.00


Accessories:
Part# / Description / Price
-----------------------------------------------------------
ST12X12SHT / 12" x 12" high temp silicone sheet / $15.95
ST16X20SHT / 16" x 20" high temp silicone sheet / $32.95
GKHCR181416 / 1/8" x 14" x 16" heat conductive pad / $110.40
STPRIMER / Primer wipes* - 5 wipes/pack / $2.29

*The primer wipes are primarily for improved adhesion and durability on glass and glazed ceramic, but also provide benefits on aluminum, some types of stone, and potentially other hard material types

[Justin]

Just to clarify Troy, you've mentioned prices as per sheet but is this not per pack of 5/10 sheets etc?

[TBergstedt]

That is correct Justin - the sheet pricing is per sheet, and is sold in either 5-packs or 10-packs. The roll price is obviously per roll. This works out to 5 cents per square inch for the rolls, 5.5 cents per square inch for the larger sheets and about 5.8 cents per square inch for the smaller sheets.

[Justin]

So a single 10 x 12 sheet is $6.95?

[TBergstedt]

Yes, and they're not sold individually, only in packs of 5.

So a single 10 x 12 sheet is $6.95?

[Justin]

Wow ok. So, I can buy a piece of birch wood prepared for a table mat, costs me under $1.50. I then use a sheet off SubTHAT! which costs $6.95 so my cost price before printing is $8.45 for one table mat?

Surely I'm missing something here?

[ArferMo]

yea shipping and import tax

[webtrekker]

Not going to be a viable proposition for me I'm afraid. Too expensive.

[TBergstedt]

Pricing is outside my sphere of influence (thankfully), but I do know that the pricing was largely based on what the typical upcharge is for substrates with sublimation coating vs. uncoated substrates.

For example, JDS sells sublimatable ceramic tiles (4.25" x 4.25") for about $1 each, while I buy them untreated locally for $0.10 - this $0.90 difference works out to almost exactly $0.05 per square inch. If you look at other examples where JDS offers essentially the same piece both with and without sublimation treatment, you'll find that in many cases the upcharge equates to $0.10 - $0.15 per square inch. Understand that SubTHAT was not intended to compete with pretreated substrates available off the shelf, but rather to enable sublimation on odd shapes, sizes or materials that aren't available elsewhere.

It's not my place to set or even justify the pricing, I'm just trying to illustrate what I believe to be the reasoning behind it.